I would like to add my two cents here, being the engineer who worked on this together with Karthikk.
First, I’d like to elaborate on what exactly we do with the data. It’s not scary or anything, as these legal requirements sometimes make it out to be. Ultimately, we’re just using software for analytics, support, and bug reporting.
Why? - Some of these directly benefit the user, like the live chat through Intercom. Some are more indirect, like analytics. Especially analytics seems shady because it “tracks certain behavior”. What that means though is that it simply tells us things like “How often did user group A use feature X?”, “How many people sign up, out of those who visit our landing page?”… These are very important questions to improve our product. Ultimately, users benefit from that.
What do we collect? - Well, most of the tools just store a unique identifier, so that they can recognize you after re-visiting the page. That’s nothing special, but it legally counts as “personal data”. On top of that, certain tools might use your IP address, and a bit of technical info about your Browser. These have little impact on your privacy but greatly enhance security, analytics, compliance, and support.
So ultimately, “personal data” sounds quite scary, but we’re really just using the basics. No advertising and we don’t even store your real name. And on top of that, you can always opt-out through our privacy page.